Evaluation Question Five
How did you attract/address your audience?
To promote our film to the public we would make posters that would give people a good idea of the genre of the film. We would follow the codes and conventions of crime drama by:
Having a large red title on the top “GRANTED”
· Main characters (Trey and Nicholas) back to back, Trey wearing his CID uniform and holding a gun where as Nicholas wearing street wear (hoody) also holding a gun. Their facial expressions will both be serious
T The background would be black and a spotlight would be on both characters.
· The names of the actors, production company (“A.D.A PRODUCTIONS PRESENT”) and the director would be at the top in white font. The release date would also include at the bottom.
Our film poster would look like something similar to this “Sherlock Holmes” film poster which recently has been released:
Our posters would be seen in all public places such as:
Underground tube trains/stations - as a lot of people use public transport, crime drama film fans would be interested in watching
Subways- because many youths hang around in subways and we would like to grab the attention of young people to watch our film.
In cinemas – people are always looking forward to see posters of soon to be released movies and as our poster would look appealing, audience’s pre plan films that they are interested in seeing.
All these public places are very commonly used for film posters as we always see film posters in these places. The aim is to grab as much of public attention as possible to increase the audience population for our film. As it is an independent film, the funding would be quite expensive to advertise on TV, billboards etc, so we chose to advertise in these certain places as they are not as costly.
The first shot of our opening sequence for our film “Granted” is the production company title called “A.D.A Productions”. The title would attract our audience as it sounds quite serious and hints what the narrative could be about. This is because the C.I.D agent takes the gangsters and their trust for “granted”, and therefore we thought this title would be best suited for our film. The title is in a white font and a black background, normal text to convey the seriousness of our crime drama genre.
The next five shots are followed by statistics which are shown one by one using flowing transitions. Again they are in a white font but the numbers are in a bigger size and in bold red font with a black background to show the bloodshed, and as “red” is represented as a dangerous colour and so it can be associated with crime. It also gives a serious effect on the audience of the serious mood. The statistics that come up are “London
After the statistics we see a shot faded on saying “Based on a true story” in a white font again on the right hand side of the screen. We chose to add the element of saying our film is based on a true story to prepare the audience to take the film seriously. From seeing crime statistics the audience would guess the genre of the film straight away which was one of our main goals. The shot fades out after a few seconds.
In the next shot we see is an establishing shot of our location, and the non-diegetic soundtrack of a R&B tune starts as we see the shot. This attracts the audience as the soundtrack is quite loud and up-beat. An example we looked at that gave us this idea was the opening of the film “Adulthood”. The soundtrack is effective as it suits the “ghetto” location shown, which links to our opening. The shot is not faded on as we want to grab the audience’s attention straight away from the start of our shot sequence. This establishing shot consists of a railway and houses around it and is during daytime. The shot action is a pan from the moment we see the train and then the train going past. Then we see the location title “Barking, London
After the establishing shot we see a close up shot of a building of apartments and then gradually zooming out to show the busy main road of the area. Originally, our idea was to have a long shot of cars driving past on a busy main road, but as we took some safety shots we decided to try a zoom out shot and see everything gradually. This attracts the audience as it is not just a normal shot where everything is shown, but instead it shows the location by zooming out gradually. The reason for showing an apartment was because it relates to our story as the C.I.D agent goes on a mission to live with London
Next shot is a long shot of the gang in an alley way. Three teenagers (two males and one female) are meeting up and talking. They are easily identified as gangsters as we see that they are all wearing hoodies and are in a very dirty alley way. However we made the alley way more dirty than usual for the cinematography of the location, and it also shows how rough the area is. They are drinking shown through holding alcohol bottles and smoking which one character lights up a cigarette. This attracts the audience as people are shown and they are in quite an unusual setting. The credit of “Camera by Astijus Kazlauskas” is rolled on to the shot in the right hand corner of the screen, again in white font. This also attracts the audience as it informs the audience about who filmed the film. We decided to fade the credits onto the shots as well to keep the flow of our opening at a steady pace. The credit then fades out and this shot is quite quick as not much action is happening.
The next shot is a cutaway shot of another train going past but this time we have shown an underground tube train, as the tube can bring a more “ghetto” mood to the atmosphere of the sequence. This attracts the audience as it gives a break to the sequence and shows the daily routine of the operation of this town. Another reason for showing this (as it is not the original idea) is because we realised that the shot after would break continuity and therefore we added this extra shot. This shot is shown for few seconds as well.
Following on from the shot before the cutaway scene, the opening goes back to the gangsters as we see a low angle mid shot of them, and only their upper body is shown. As the audience seems to be looking up at them it suggests the sense that these gangsters are more superior and have power. This shot personally my favourite shot as I think it attracts the audience by showing the character’s point of view. They are shown as antagonists as they are part of a gang which tend to search and cause trouble. Two gangsters are making a drug deal in this shot as we see the hands while they are dealing in the forth ground of the screen. The gangster in the middle in the background is looking around to make sure no one sees this happen as the audience can see him look around. The gangsters also slyly make the gestures as they deal and make it look like a normal hand shake when it really isn’t. This shot also lasts for a few seconds.
To give the sequence another break, we decided to add a quote from the Metropolitan police, “Gun crime in London has soared due to a new wave of teenage respect shootings” This is on a separate shot on a black background with white font to keep the same theme of our crime drama genre to add to the seriousness. This shot shown for a readable amount of seconds’ as well. The effect of this quote gives quite a statistical view of crime in London
The next shot is just a quick mid shot of a police line saying “Police line DO NOT CROSS”. It is a still shot to show that a serious incident has happened which is a typical incident in an area like Barking. This attracts the audience as a police line has been shown that is restricting the public from accessing the certain area and this makes the audience curious to know what happened. An example we looked at was the opening of the film of “Bad Boys 2”, where right after the statistics a “stop” sign is shown which connoted that as people we need to put a “stop” to gang violence. Then we see the credits “Sound by Akin Smith” faded on to the shot. This shot only lasts for a few seconds as well.
The next shot goes back to the life of these gangsters and we see a mid shot of their legs and a lot of litter and alcohol bottles on the floor. We first see one of the gangsters holding the alcohol bottle and then throwing it on the floor. This shot attracts the audience as a quick action is taking place of the bottle thrown on the floor. This shows the anti social behaviour of these youths and adds to what some of the people are like living in this area. This shot is also quite quick as we just wanted to show a quick action of throwing the bottle which creates the bad impression we want the audience to feel as there is not many positive things about this area.
The next shot is another cutaway shot of a wall full of graffiti which again represents the gang culture. This shot is quite effective in attracting the audience as we see another side to anti social behaviour within the area, and it also informs the audience on how dangerous this area is. This shot is a pan and we edited the shots speed to a very slow pan as the shot was too fast. The final credits fade on to the shot “Directed by Dhara Syal”. This shot pans slowly towards the next shot.
The next shot is another quote but this time from a gangster, once again in white font with a black background. “We’re jus mandem reppin our endz” We chose to write it in slang as it gives a more personal effect on the audience and the way they speak is shown in the way the quote has been written. This quote simply means that these gangsters feel that they are representing the place they live and are quite proud about it too. This shot attracts the audience as it is very different from the previous quotes and statistics shown as it is an opinion from a gang member. It also represents a view that could be the main reason why there is so much violence and rivalry within this area. This shot lasts a bit longer than the other shots as the soundtrack starts to fade away.
The final shot is the film title “Granted” as we hear the soundtrack faded away as the sound of loud gunshots take over. The final “bang” is heard as the title slowly fades onto the screen. This creates a surprising effect on the audience and suddenly brings tension into the sequence and makes the audience ask questions of who has just been shot. This is good as the opening sequence is not at all giving away our story and by creating this enigmatic feel to the audience, the audience have many questions about what they have just seen and heard. This means that we have grabbed the audience’s attention instantly which was one of our main goals. As we kept the opening quite short, unlike the opening for “Scarface” which was quite long, we wanted to keep the audience hooked to continue watching so we basically did not want to bore the audience by showing shots of just the location. Our opening is like just a quick introduction the rough area and the type of people that live here and what incidents occur.
Our audience would relate to most of the themes in our film. The theme of gang crime is easy for the audience to relate to as many people have experienced gang crime violence or have even been part of a gang. The film “Adulthood” shows this theme quite well as we see a lot of crime, drug dealing and violence like we would continue to show in the rest of our film. The theme of brotherhood is also easy to relate to as the audience would empathize and feel the same pain and shock we have in the end. The theme of death is also quite understandable and usually sympathy is already created whenever the protagonist dies in a film and has a very emotional impact on the audience. Personally I think we were successful in attracting our target audience as it is aimed at teenagers mainly, and there are many issues that have been highlighted in our film such as drugs, which a majority of teenagers are quite vulnerable nowadays.
Evaluation Question Five
How did you attract/address your audience?
To promote our film to the public we would make posters that would give people a good idea of the genre of the film. We would follow the codes and conventions of crime drama by:
Having a large red title on the top “GRANTED”
·
T The background would be black and a spotlight would be on both characters.
· The names of the actors, production company (“A.D.A PRODUCTIONS PRESENT”) and the director would be at the top in white font. The release date would also include at the bottom.
Our film poster would look like something similar to this “Sherlock Holmes” film poster which recently has been released:
Our posters would be seen in all public places such as:
Underground tube trains/stations - as a lot of people use public transport, crime drama film fans would be interested in watching
Subways- because many youths hang around in subways and we would like to grab the attention of young people to watch our film.
In cinemas – people are always looking forward to see posters of soon to be released movies and as our poster would look appealing, audience’s pre plan films that they are interested in seeing.
All these public places are very commonly used for film posters as we always see film posters in these places. The aim is to grab as much of public attention as possible to increase the audience population for our film. As it is an independent film, the funding would be quite expensive to advertise on TV, billboards etc, so we chose to advertise in these certain places as they are not as costly.
The first shot of our opening sequence for our film “Granted” is the production company title called “A.D.A Productions”. The title would attract our audience as it sounds quite serious and hints what the narrative could be about. This is because the C.I.D agent takes the gangsters and their trust for “granted”, and therefore we thought this title would be best suited for our film. The title is in a white font and a black background, normal text to convey the seriousness of our crime drama genre.
The next five shots are followed by statistics which are shown one by one using flowing transitions. Again they are in a white font but the numbers are in a bigger size and in bold red font with a black background to show the bloodshed, and as “red” is represented as a dangerous colour and so it can be associated with crime. It also gives a serious effect on the audience of the serious mood. The statistics that come up are “
After the statistics we see a shot faded on saying “Based on a true story” in a white font again on the right hand side of the screen. We chose to add the element of saying our film is based on a true story to prepare the audience to take the film seriously. From seeing crime statistics the audience would guess the genre of the film straight away which was one of our main goals. The shot fades out after a few seconds.
In the next shot we see is an establishing shot of our location, and the non-diegetic soundtrack of a R&B tune starts as we see the shot. This attracts the audience as the soundtrack is quite loud and up-beat. An example we looked at that gave us this idea was the opening of the film “Adulthood”. The soundtrack is effective as it suits the “ghetto” location shown, which links to our opening. The shot is not faded on as we want to grab the audience’s attention straight away from the start of our shot sequence. This establishing shot consists of a railway and houses around it and is during daytime. The shot action is a pan from the moment we see the train and then the train going past. Then we see the location title “Barking,
After the establishing shot we see a close up shot of a building of apartments and then gradually zooming out to show the busy main road of the area. Originally, our idea was to have a long shot of cars driving past on a busy main road, but as we took some safety shots we decided to try a zoom out shot and see everything gradually. This attracts the audience as it is not just a normal shot where everything is shown, but instead it shows the location by zooming out gradually. The reason for showing an apartment was because it relates to our story as the C.I.D agent goes on a mission to live with
Next shot is a long shot of the gang in an alley way. Three teenagers (two males and one female) are meeting up and talking. They are easily identified as gangsters as we see that they are all wearing hoodies and are in a very dirty alley way. However we made the alley way more dirty than usual for the cinematography of the location, and it also shows how rough the area is. They are drinking shown through holding alcohol bottles and smoking which one character lights up a cigarette. This attracts the audience as people are shown and they are in quite an unusual setting. The credit of “Camera by Astijus Kazlauskas” is rolled on to the shot in the right hand corner of the screen, again in white font. This also attracts the audience as it informs the audience about who filmed the film. We decided to fade the credits onto the shots as well to keep the flow of our opening at a steady pace. The credit then fades out and this shot is quite quick as not much action is happening.
The next shot is a cutaway shot of another train going past but this time we have shown an underground tube train, as the tube can bring a more “ghetto” mood to the atmosphere of the sequence. This attracts the audience as it gives a break to the sequence and shows the daily routine of the operation of this town. Another reason for showing this (as it is not the original idea) is because we realised that the shot after would break continuity and therefore we added this extra shot. This shot is shown for few seconds as well.
Following on from the shot before the cutaway scene, the opening goes back to the gangsters as we see a low angle mid shot of them, and only their upper body is shown. As the audience seems to be looking up at them it suggests the sense that these gangsters are more superior and have power. This shot personally my favourite shot as I think it attracts the audience by showing the character’s point of view. They are shown as antagonists as they are part of a gang which tend to search and cause trouble. Two gangsters are making a drug deal in this shot as we see the hands while they are dealing in the forth ground of the screen. The gangster in the middle in the background is looking around to make sure no one sees this happen as the audience can see him look around. The gangsters also slyly make the gestures as they deal and make it look like a normal hand shake when it really isn’t. This shot also lasts for a few seconds.
To give the sequence another break, we decided to add a quote from the Metropolitan police, “Gun crime in London has soared due to a new wave of teenage respect shootings” This is on a separate shot on a black background with white font to keep the same theme of our crime drama genre to add to the seriousness. This shot shown for a readable amount of seconds’ as well. The effect of this quote gives quite a statistical view of crime in
The next shot is just a quick mid shot of a police line saying “Police line DO NOT CROSS”. It is a still shot to show that a serious incident has happened which is a typical incident in an area like Barking. This attracts the audience as a police line has been shown that is restricting the public from accessing the certain area and this makes the audience curious to know what happened. An example we looked at was the opening of the film of “Bad Boys 2”, where right after the statistics a “stop” sign is shown which connoted that as people we need to put a “stop” to gang violence. Then we see the credits “Sound by Akin Smith” faded on to the shot. This shot only lasts for a few seconds as well.
The next shot goes back to the life of these gangsters and we see a mid shot of their legs and a lot of litter and alcohol bottles on the floor. We first see one of the gangsters holding the alcohol bottle and then throwing it on the floor. This shot attracts the audience as a quick action is taking place of the bottle thrown on the floor. This shows the anti social behaviour of these youths and adds to what some of the people are like living in this area. This shot is also quite quick as we just wanted to show a quick action of throwing the bottle which creates the bad impression we want the audience to feel as there is not many positive things about this area.
The next shot is another cutaway shot of a wall full of graffiti which again represents the gang culture. This shot is quite effective in attracting the audience as we see another side to anti social behaviour within the area, and it also informs the audience on how dangerous this area is. This shot is a pan and we edited the shots speed to a very slow pan as the shot was too fast. The final credits fade on to the shot “Directed by Dhara Syal”. This shot pans slowly towards the next shot.
The next shot is another quote but this time from a gangster, once again in white font with a black background. “We’re jus mandem reppin our endz” We chose to write it in slang as it gives a more personal effect on the audience and the way they speak is shown in the way the quote has been written. This quote simply means that these gangsters feel that they are representing the place they live and are quite proud about it too. This shot attracts the audience as it is very different from the previous quotes and statistics shown as it is an opinion from a gang member. It also represents a view that could be the main reason why there is so much violence and rivalry within this area. This shot lasts a bit longer than the other shots as the soundtrack starts to fade away.
The final shot is the film title “Granted” as we hear the soundtrack faded away as the sound of loud gunshots take over. The final “bang” is heard as the title slowly fades onto the screen. This creates a surprising effect on the audience and suddenly brings tension into the sequence and makes the audience ask questions of who has just been shot. This is good as the opening sequence is not at all giving away our story and by creating this enigmatic feel to the audience, the audience have many questions about what they have just seen and heard. This means that we have grabbed the audience’s attention instantly which was one of our main goals. As we kept the opening quite short, unlike the opening for “Scarface” which was quite long, we wanted to keep the audience hooked to continue watching so we basically did not want to bore the audience by showing shots of just the location. Our opening is like just a quick introduction the rough area and the type of people that live here and what incidents occur.
Our audience would relate to most of the themes in our film. The theme of gang crime is easy for the audience to relate to as many people have experienced gang crime violence or have even been part of a gang. The film “Adulthood” shows this theme quite well as we see a lot of crime, drug dealing and violence like we would continue to show in the rest of our film. The theme of brotherhood is also easy to relate to as the audience would empathize and feel the same pain and shock we have in the end. The theme of death is also quite understandable and usually sympathy is already created whenever the protagonist dies in a film and has a very emotional impact on the audience. Personally I think we were successful in attracting our target audience as it is aimed at teenagers mainly, and there are many issues that have been highlighted in our film such as drugs, which a majority of teenagers are quite vulnerable nowadays.
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